![]() The latter can be seen from your point of sale history. In the brick-and-mortar, pay attention to the number of visitors and the number of customers. Set your benchmarks, compare results to last year and yesterday. Even if these are not as fancy as Google provides, they are typically easy to read and might even be more accurate. Most probably you’ll be using Google Analytics, but don’t forget that your e-commerce backend has at least some visitor statistics. It does, however, take some experience in reading the analytics. ![]() If you’re in e-commerce, measuring customer numbers is pretty easy. For a retailer, the more potential customers you get into your shop, the more money they’ll likely leave behind. As Karl Marx had it, human work adds real value to land and capital. You normally don’t go to an empty restaurant, don’t you?Ĭustomers are the sole source of money for your retail business. Even a child gets that the place that’s crowding with customers must be doing good. Number of Customers (Customer Traffic)Ī number of customers are the most straightforward metric for your retail business. Your way to glory is keeping real-life events running smoothly in real time, and adjusting your strategy after certain periods. For all an all, it’s the real-time overview you need. With all the retail software systems, integrated point of sale and inventory around, you’re likely tempted to indulge in complicated sales metrics.Ĭonsider focusing on just 5 essential retail sales metrics, before your mind is buried in Excel pivot tables or your Qlikview screen overcrowds and freezes.
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